Improve CTR through A/B testing
Should have first-hand knowledge of Google Analytics/Adwords.
Improve conversion and navigation paths through testing different landing pages and identifying best performers.
Create and distribute PPC ROI reports, conversion reports, and keyword and campaign performance reports
To do a complete analysis of website along with their recommendations.
To do in-depth keyword analysis using different tools.
Routine management of pay per click (PPC) accounts over Google AdWords, Yahoo, Bing and different search platforms for a variety of clients.
Track and maintain keyword bids, daily account, monthly budget caps, impression share and quality score.
Assist in the management of Display network placement lists on AdWords and other contextual advertising platforms.
Keep pace with search engine and PPC industry trends and developments.
Collaborate with team and project managers over deadlines and campaign outcome.
Planning and executing marketing strategies with marketing team and improving them with changing marketing trends.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Planning & Development
First Shift (Day)
Mar 16, 2017
Feb 16, 2017