Help to oversee database management – segmentation, list acquisition/import, data cleansing, and lead management.
Must have strong grip on Facebook and Google Campaigns.
The person should have idea about Google Adwords.
Plan and execute Google campaigns as well as pay-per-click (PPC) and re-marketing campaigns.
Help implement testing methods (e.g. A/B and variation testing) to improve conversion rates (content, email templates, landing pages, list segmentation, call-to-actions, etc.) to optimize campaign results and inform strategic decisions.